The Aesculapius Award of Excellence 2012 was announced December 5, 2012 by Dr. Peter G. Goldschmidt, President and Founder of the Health Improvement Institute.
The COPD Foundation received the Award of Excellence for health-related television public service announcements, for its DRIVE4COPD campaign.
"People need reliable information about lifestyle and health care choices presented in an appealing way. The Aesculapius Award is designed to promote and to encourage excellence in the communication of good information about healthy lifestyles, disease prevention, and health care treatments," said Dr. Goldschmidt. "This year's awards continue the very high standard of creativity and quality that we have seen since the awards began. We are delighted by the wide variety of organizations that chose to submit entries this year. We congratulate the winners of our Annual Award and Award of Excellence."
A panel of judges, representing the health care, web publishing, and multimedia fields, evaluated entries. The annual award is named for the ancient Greek god of healing, Aesculapius. This award was established by the Health Improvement Institute, a non-profit, tax-exempt organization based in Bethesda, Maryland, to promote informed consumer lifestyle choices and health care decisions.
About Health Improvement Institute
Health Improvement Institute is a non-profit, tax exempt, 501(c)3, charitable organization dedicated to improving the quality and productivity of America's health care. The Institute's principal program objective is to provide information to enable people to make informed health care choices. The Institute establishes guidelines, evaluates the quality of health information on the Internet, conducts forums and workshops, and sponsors national awards programs to recognize excellence. For more information, visit www.hii.org.