COPD Foundation Releases “A Child’s Eye” Animated Short
June 15, 2016 |
WASHINGTON, D.C. – June 15, 2016 – The COPD Foundation today released a video animation, “A Child’s Eye,” to promote awareness and education about chronic obstructive pulmonary disease (COPD), a spectrum of inflammatory lung diseases that include chronic bronchitis and emphysema. Patients with COPD experience chronic respiratory symptoms such as difficulty breathing, wheezing, and coughing. Approximately 300 million people worldwide are affected by COPD. The video animation was developed by Make Believe Studios, an in-house creative studio that specializes in bringing stories to life through film, animation and digital output.
“A Child's Eye” is a short animated film commissioned by Novartis in collaboration with the COPD Foundation. It is inspired by real life stories from patients around the world and demonstrates the effects of the disease on patients’ loved ones, including caregivers, friends, and family. “A Child’s Eye” depicts the daily struggles of life with COPD from the perspective of a child whose beloved grandparent lives with the disease. Upon being introduced to COPD360social.org, a unique social networking website for individuals whose lives are affected by COPD, the child’s family is provided with educational resources and access to a worldwide community. By showing the meaningful impact lifestyle changes and treatment can have through the perspective of ‘Jonny’ (a patient’s grandchild), the video touches upon a central insight for people who live with COPD.
“The COPD Foundation would like to thank Novartis for the creation and adaptation of this video,” said Craig Kephart, COPD Foundation’s chief executive officer. “We hope the piece will encourage individuals who have difficulty breathing to seek diagnosis and visit COPD360social.org for support and education. Early detection is crucial to successful treatment of COPD.”
“A Child’s Eye” is a 3D animation created in Cinema 4D and after-effects. All of the characters are rigged 3D meshes designed to appear real and alive while also looking like they could be made of paper to fit in a “pop-up book” aesthetic. You may find the animation here.
About Make Believe
Make Believe helps organizations lead, innovate and grow through the power of Story. We are a multi-disciplinary team of storytellers, strategists, researchers, design thinkers, makers and curators. We come from different backgrounds but we are united in the belief that stories can transform organizations and help them achieve greater impact in the world. Strategically Grounded. People Centered. Story Led.
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