CDC Launches Tips from Former Smokers Campaign

January 25, 2016

WASHINGTON, D.C. - January 25, 2016 - The U.S. Centers for Disease Control and Prevention (CDC) today launched its fifth year of ads featuring real people who are living with the effects of smoking-related diseases. The newest ads in the Tips from Former Smokers campaign tell the story of how real people’s lives were changed forever due to their smoking. These ads will run for 20 weeks on television, radio, billboards, online, and in magazines and newspapers.

Over 30 people have offered their voice and story to the Tips campaign since 2012. Each real story represents thousands and thousands of Americans affected by similar illnesses caused by smoking. Ads also highlight the benefits of quitting for loved ones, and the importance of quitting cigarettes completely, not just cutting down. They encourage smokers to call 1-800-QUIT NOW, a toll-free number to access free quitting support across the country, or to visit to view the personal stories from the campaign and for free help quitting.

For more information on the campaign, including profiles of the former smokers, links to the ads, and free quit help, visit