COPDF Congratulates DRIVE4COPD Steering Committee Member Bill Nystrom on New Business Venture
The COPD Foundation offers its congratulations to Bill Nystrom on his new business venture, Nystrom Management, Inc., a privately-owned sports, entertainment, marketing and management resource for business professionals. Bill brings to the consultancy broad experience in both the wholesale and retail aspects of the consumer packaged goods industry.
The company was born out of Bill's passion for building brands with positive consumer experiences as evidenced by his lengthy tenure at Coca-Cola as the key strategist for the creation of the Coca-Cola Racing Family, and as the negotiator of what is believed to be the first ten year sponsorship commitment in sports history, for the Coca-Cola 600 NASCAR race.
Bill has already used his marketing savvy and innovation in his capacity as one of the founding members of the DRIVE4COPD Steering Committee. As the official health initiative of NASCAR and a campaign of the COPD Foundation, DRIVE4COPD aims to raise awareness of COPD, drive earlier diagnosis through risk screening, and advance efforts to help people with COPD live full and productive lives.
“I offer my personal congratulations to Bill Nystrom on the creation of his new firm. Bill has given much of his time to the COPD Foundation and has advanced our efforts in advocating for all members of the COPD community. Knowing Bill’s commitment and dedication to everything he undertakes, I am confident he will be successful in this exciting new endeavor. I look forward to continuing to work with him,” said John W. Walsh, President and Co-Founder of the COPD Foundation.