NASCAR® Goes Orange For COPD Awareness Month
DRIVE4COPD and NASCAR Partner to Generate Awareness, Encourage Fans to Get Screened
DAYTONA BEACH, Fla. (November 1, 2013) – NASCAR® announced today that it will lead a joint campaign with Official Partner DRIVE4COPD throughout COPD Awareness Month (November) to drive awareness and encourage fans to get screened for chronic obstructive pulmonary disease (COPD). COPD, a debilitating lung disease, is the third-leading cause of death in the United States and affects as many as 24 million Americans but approximately half still remain undiagnosed. DRIVE4COPD has been the Official Health Initiative of NASCAR since 2010 and has been responsible for screening more than 2.7 million NASCAR fans.
“DRIVE4COPD’s mission to generate awareness and get people screened is one of extreme importance to NASCAR as it directly affects many of our fans,” said Jim O’Connell, NASCAR chief sales officer. “COPD is responsible for taking one life every four minutes. We share a passion with our partner to make our fans aware of this life-threatening disease and are determined to help get even more of them screened this month.”
To create awareness and encourage fans to get screened, NASCAR will embark on a number of activities throughout the month, including:
- Ogilvy & Mather, the agency of record for NASCAR will produce a 10-second PSA scheduled to air across ESPN and FOX Sports One during race broadcasts and shoulder programming.
- The official NASCAR bar mark logo will feature an orange ribbon throughout the month and will be emblazoned on select NASCAR-logoed materials.
- NASCAR Plaza building in Charlotte will be lit orange, the official color of COPD Awareness Month.
- Sirius XM Radio will air 30-second COPD awareness spots to drive fans to get screened.
- NASCAR will host a charity golf tournament in Miami to help raise funds and drive awareness across its Official Partner brands.
- NASCAR-produced collateral will be shared with industry stakeholders to encourage fans to get screened.
- NASCAR Nationwide Series point-leader Austin Dillon, who lost his grandfather to COPD, will don an orange lined cowboy hat in an effort to generate awareness.
“DRIVE4COPD is proud to partner with NASCAR in the fight against COPD this November,” said John W. Walsh, president and co-founder of the COPD Foundation. “We’re so grateful for the support of NASCAR, both on track and off, in our mission to prevent and cure COPD, which affects so many Americans and their families.”
DRIVE4COPD will also launch a NASCAR-specific sweepstakes today, offering one lucky NASCAR fan the opportunity to win a chance to wave the green flag at the NASCAR Nationwide Series™ DRIVE4COPD 300 at Daytona International Speedway® on February 22, 2014. Fans can enter by visiting www.drive4copd.org.
DRIVE4COPD is a public health program which aims to help people identify symptoms of COPD and take action by utilizing public health screenings offered by the nonprofit. For more information about the COPD Foundation and DRIVE4COPD, please visit www.drive4copd.org.
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, one local grassroots series, three international series and GRAND-AM Road Racing and the American Le Mans Series, both known for competition on road courses. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information, visit www.nascar.com and follow NASCAR at www.facebook.com/NASCAR and Twitter: @NASCAR.
DRIVE4COPD is a landmark public health initiative of the COPD Foundation that aims to raise awareness of COPD, drive earlier diagnosis through risk screening, champion access to needed care and services, and advance efforts to help people with COPD live full and productive lives. For more information about the COPD Foundation and DRIVE4COPD, please visit www.drive4copd.org.