“Hugs4Holly” campaign used Twitter, Super Bowl to help raise funds to pay for lung transplant
February 8, 2010
This past Super Bowl Sunday, the “Hugs4Holly” campaign utilized the social media website Twitter to raise funds for Holly Julian, a COPDer who is facing a double-lung transplant at University Transplant Center in San Antonio, TX.
During halftime, the “Hugs4Holly” campaign urged people to go online and watch “The Other Halftime Show”, a benefit concert put on by TwitterJamBand to raise money for Julian’s medical expenses.
Julian, along with husband Steve Julian (a member of the band), the National Foundation for Transplants and a team of friends, created the “Hugs4Holly” campaign to raise money for her transplant.
Follow Holly’s campaign on Twitter
More information about the Hugs4Holly campaign
ABC affiliate KSAT-12’s coverage on ‘The Other Halftime Show’